#SEPHORA COLOR MATCH FOUNDATION SKIN#
Ethnicity isn�t the only consideration when color matching – there are more factors in the physiology of the skin that determine color (hemoglobin, sun exposure, freckles, skin conditions, sun burn, excess or absence of melanin).Color IQ illuminates skin surface from 3 different directions, and does not require ambient lighting for precision matchingįacts about the Sephora + Panton Color IQ SkinTone Library:.Traditional cameras use ambient light, creating huge pigment variables.New method of color measurement, including texture and surface sample variables, allowing for the most accurate definition of colorĬameras vs.Grid of 100×100 pixels across skin sample, which then becomes one color composite.Records 27 color-accurate images in 1.8 seconds using 8 different visible illuminations and 1 ultraviolet illumination for unsurpassed accuracy.Uses powerful tri-directional image capture technology.Interesting tidbits about the Sephora + Pantone Color IQ Handheld Device: This determines what products are a precise match for each skin tone. The device works by taking an image of skin and references that swatch with Sephora’s Universal Skintone Library on an iPad which holds over 1,000 foundation SKUs. “Even within the broader range of fairest ivory to deepest ebony, there are nuances that need to be calibrated correctly to determine the right match, and this solution eliminates many of the variables that can affect shade selection.”�
“Skin tones are comprised of many distinct shades so developing this particular application for our color measuring technology was an exciting challenge for us,”� explained Lisa Herbert, vice president of consumer licensing at Pantone. “We see this as the first application of this exclusive Sephora technology, and are excited to expand its capabilities for other uses in the color world.”� “Sephora + Pantone Color IQ is an incredible process that delivers a real benefit to our clients,”� said Margarita Arriagada, senior vice president of merchandising at Sephora. Using Pantone�s color capture and measuring technology, the Sephora + Pantone Color IQ is the first and only beauty system to scan the surface of the skin, assign an official Pantone SkinTone number, and match a scientifically precise foundation shade from Sephora�s 1,000 foundations, brands and formulas. Sephora, the leading beauty specialty retailer, and Pantone, the global color authority, unveiled the new Sephora + Pantone Color IQ System this week. Never struggle with your color match again! So you’re having issues matching your foundation? Who hasn’t run into that problem! The new Sephora + Pantone Color IQ is one of the most advanced foundation matching solutions available in North American beauty retail and you can try it out at Sephora locations.
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